Every year BIG organises private and exclusive events in prestigious locations (e.g. Pinacoteca di Brera in Milan, Galleria degli Uffizi in Florence). Personalities of the world of culture and art are involved in order to share emotional moments in magical atmospheres, accompanied by music, food and wine.

A high-profile “cultural commission” assists in the organisation and support of BIG events. The committee is composed of experts from several cultural areas such as art, music, philosophy, wine, food, journalism, education and social responsibility. The “cultural commission” is a reference point in the selection of events to be organised or sponsored by BIG.